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Grill'd Embraces Viral 'Burger Curse' With Mock Apology as Piastri's Form Dips

Coverage attributes Piastri’s slump to racing factors, not a curse.

Overview

  • The Melbourne chain’s OP81 promotion, initially tied to Oscar Piastri podiums, was broadened to reward customers whenever he races.
  • Grill’d issued a tongue‑in‑cheek apology on social media, joking its burger was so good it could “change the course of F1 history.”
  • The company is selling the joke with “Certified Cursed” merchandise and “Sorry not sorry” billboards while reiterating support for Piastri.
  • After leading Norris by 34 points earlier in the season, Piastri is now 24 points behind with three rounds to go following a poor run including a São Paulo sprint crash.
  • Piastri has pointed to the Monza team‑orders fallout and a difficult Baku weekend as contributing factors, with reports highlighting technical, strategic and mindset issues over superstition.