Greta Gerwig's 'Barbie' Movie Used So Much Pink Paint It Caused a Global Shortage

Gerwig wanted an over-the-top, pink-filled set to capture the fun and whimsy of the Barbie Dreamhouse.
The production used up Rosco's entire supply of fluorescent pink paint, contributing to an international shortage.
In addition to COVID-19 and weather events limiting materials, the film's dedication to creating an authentic Barbie world led to a lack of pink paint.
The pink-drenched sets aimed to maintain an adolescent feel and the essence of the iconic doll.
Starring Margot Robbie and Ryan Gosling, the film will transport audiences to "Barbieland" and the "real world" when released July 21.