Overview

• Greggs introduced its summer menu last week, featuring 16 new items including a caramelized biscuit latte, savory bakes, and desserts.
• The menu announcement, made via Instagram, highlighted the seasonal variety but did not include any new vegan options or plant-based milk.
• Vegan customers expressed disappointment on social media, pointing out the growing demand for plant-based choices in seasonal offerings.
• Critics noted that Greggs previously built a reputation for its vegan range but has not expanded it with this launch, calling it a missed opportunity.
• Greggs has been approached for comment but has not publicly addressed the concerns over vegan inclusivity in the new menu.