Overview
- The bakery confirmed the Vegan Breakfast Roll has been removed from its range and characterized the move as a rest that may not be permanent.
- Greggs told customers it has introduced new lines and has forwarded feedback to its Retail Team for the next review.
- Online reaction has been strongly negative, with several vegans saying the decision leaves them little reason to visit stores.
- Shoppers also complained the roll’s availability had long been inconsistent in branches, affecting perceptions of demand.
- The change coincides with Greggs reporting a decline in statutory pre-tax profit for the last financial year, citing challenging market conditions.