Overview
- Counter officially opens today following a June soft rollout that tested products, packaging and shopping flows.
- The company replaces multilevel marketing with a creator-style program that pays up to 40% on first-time orders, offers a $100 referral bonus, and removes downlines.
- The launch lineup features 32 Counter SKUs plus 48 “vintage clean” Beautycounter items, priced from $24 to $155.
- About 15,000 brand partners have joined by design as Counter targets women 35+ with performance-focused, safety-led formulations.
- Renfrew underscores measured growth, shifts more packaging to glass, and renews advocacy for clearer ingredient disclosure, including closing the fragrance loophole.