Overview

• Swann will step down as Brisbane Lions CEO on July 18 after 11 years leading the club and begin as AFL Executive General Manager of Football Performance on July 21.
• His AFL role covers oversight of the Match Review Office, umpiring, game analysis, laws of the game and engagement with clubs.
• During his tenure at Brisbane, Swann tripled membership to nearly 64,000, delivered the club’s 2024 premiership and secured approval for an $80 million Springfield training base.
• Lions co-captain Harris Andrews praised Swann’s fan-focused perspective and energy, saying his appointment will benefit supporters and the broader competition.
• Current chief operating officer Sam Graham, who has held senior AFL and club roles, will replace Swann as Brisbane CEO on July 18.