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Greenland Leverages First U.S. Nonstop Flight to Promote Sustainable Tourism

Local leaders hope the new air link will introduce global travelers to Inuit heritage through responsible wildlife and cultural tours

Houses in Nuuk, Greenland, Sunday, June 22, 2025. (AP Photo/Kwiyeon Ha)
Tourists on a whale watching boat tour take photos at sea near Nuuk, Greenland, Tuesday, June 17, 2025. (AP Photo/Kwiyeon Ha)
Tourists kayak at sea in front of Nuuk Cathedral in Nuuk, Greenland, Monday, June 16, 2025. (AP Photo/Kwiyeon Ha)
Passengers and tour guide on a tour boat of Raw Arctic at a harbour in Nuuk, Greenland, Wednesday, June 18, 2025. (AP Photo/Kwiyeon Ha)

Overview

  • United Airlines launched the inaugural nonstop NewarkNuuk service on June 14, marking the first direct U.S.–Greenland link by an American carrier.
  • Greenland’s government and tour operators have rolled out a campaign inviting visitors to explore Inuit culture, Arctic wildlife and remote settlements.
  • Whale-watching excursions, trips to puffin colonies and guided charters through isolated communities are among the flagship offerings.
  • Stakeholders emphasize that tourism expansion must respect the comfort and voices of Greenland’s 56,000 residents and safeguard cultural self-representation.
  • Denmark and Greenland have reaffirmed that the territory is not for sale following earlier purchase proposals from President Trump.