Overview
- Dispensaries reported strong turnout on the day before Thanksgiving, with discounts and in-store experiences such as lounges drawing steady traffic.
- E-commerce data from Dutchie showed last year’s Green Wednesday sales rose 91% versus a typical Wednesday, with average baskets up to more than $70 and New York medical purchases topping $106.
- Industry figures say about 10% to 20% of customers on the day are first-time buyers, signaling broader mainstream interest.
- Retailers tie the demand to pre-holiday rituals like the “cousin walk” and growing preference for edibles and other products over alcohol at family gatherings.
- Health experts caution about links between cannabis use and cardiovascular or mental-health risks and note rising THC potency, as policymakers consider new limits on hemp-derived THC products.