Overview

• The Greek Culture Ministry has filed a lawsuit against Adidas following a drone light show near the Acropolis on May 15, which featured brand imagery and a sneaker appearing to kick the ancient monument.
• Culture Minister Lina Mendoni stated that the display breached national antiquities laws and lacked mandatory approval from the ministry.
• The drone show, organized by Essence Mediacom, included formations of the Adidas logo, a shoe, and the words 'feel fast,' sparking public and political backlash.
• The ministry is investigating whether proper licensing procedures were followed for the drone overflight, as the event was staged with permission from Zappeion Hall, not the Culture Ministry.
• Adidas has declined to comment on the legal action, which underscores tensions between cultural heritage preservation and corporate advertising practices.