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Greece Sues Adidas Over Drone Light Show Above the Acropolis

The Culture Ministry alleges the display violated antiquities law, exploiting the UNESCO World Heritage site without proper authorization.

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Overview

  • The Greek government has filed a lawsuit against Adidas and related parties over a drone show that depicted the brand's logo and a shoe above the Acropolis.
  • Culture Minister Lina Mendoni criticized the display, describing it as 'like the Adidas shoe kicking the Acropolis,' and claimed it violated national antiquities law.
  • The Ministry of Culture is investigating whether proper licensing procedures were followed, as the Zappeion Hall administration approved the event for a fee of 380 euros.
  • Adidas maintains that all required permits were obtained, while opposition party PASOK has accused the government of negligence in protecting the iconic site.
  • This controversy follows Greece's recent rejection of a request by filmmaker Yorgos Lanthimos to film at the Acropolis, citing the site's symbolic significance.