Greatest Hits Radio Surpasses BBC Radio 1 in Listener Numbers
Ken Bruce's move to Greatest Hits Radio drives significant audience growth, reflecting shifts in UK listening habits.
- Greatest Hits Radio now has 7.69 million weekly listeners, overtaking BBC Radio 1's 7.31 million.
- Ken Bruce's addition has boosted Greatest Hits Radio's audience by 73% since his arrival in April 2023.
- BBC Radio 2 remains the UK's largest station despite losing listeners after Bruce's departure.
- BBC local and regional stations continue to see a decline, with audiences dropping to 6.85 million.
- The BBC faces challenges from commercial stations and digital-only offshoots targeting specific demographics.