Great Wall Taps Zhao Yongpo to Lead Wei Brand After Years of CEO Churn
The company reiterates a long‑term high‑end push following an 81 percent year‑on‑year sales gain in November.
Overview
- Haval general manager Zhao Yongpo announced on December 21 that he will serve as CEO of Great Wall Motor’s premium Wei brand.
- Wei has changed eight CEOs since 2016, a pattern chairman Wei Jianjun publicly acknowledged this week.
- Wei Jianjun said the exits were not dismissals, describing executives leaving due to intense pressure and the role’s full value‑chain demands from R&D to sales and service.
- Zhao said moving to Wei “feels like a comfort zone” because the brand concentrates Great Wall’s leading technologies, vowing to turn them into tangible user benefits.
- Company data show Wei sold 12,763 vehicles in November, up 81.14 percent year on year, as leadership reiterates its commitment to building a high‑end marque.