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Great North Run Apologises After Medals Show Sunderland’s River Wear

Organisers frame the misprint as a quirky keepsake.

Overview

  • Runners noticed the finisher medal and T-shirt depicted the River Wear and Sunderland landmarks despite labels for Newcastle, Gateshead and South Shields.
  • Race organisers issued a lighthearted “Wear sorry!” apology and said the design error was not a hint of a future route change.
  • Founder Sir Brendan Foster acknowledged he reviewed the artwork but did not spot the mistake and said he would still wear the medal with pride.
  • Social media reaction mixed regional banter with calls for corrected items, and there has been no official announcement of a reissue.
  • About 60,000 people completed Sunday’s 13.1-mile event from Newcastle to South Shields, with Alex Mutiso and Sheila Chepkirui winning the elite races.