Overview

• Netflix’s Quarterback season two debuted July 8 and includes a candid segment of Cousins at a Great Clips salon.
• Great Clips responded by unveiling its inaugural Hall of Fade VIP Card across its 4,400-plus North American locations.
• The VIP card grants Cousins lifetime free haircuts and extends complimentary cuts to any patrons sharing his salon visit.
• In the show, Cousins highlights his use of the Great Clips app and Clip Notes to check wait times and ensure consistent styling.
• The collaboration underscores how unscripted streaming content can drive organic brand engagement and reward consumer loyalty.