Overview
- The scheme is due to end at midnight on Tuesday September 1 and the Chancellor urged families to use remaining offers after Thursday's visit to Haven Kiln Park.
- The package cut VAT on eligible children's meals and a wide range of attraction tickets from 20% to 5% and offered free bus travel for children aged five to fifteen.
- Major operators reported large take-up with Haven saying it returned about £4 million to holidaymakers, ODEON reporting more than 1.2 million cinema guests, Greene King selling over 1.1 million children's meals, and Merlin welcoming almost 5 million visitors.
- More than 2,100 participating venues are listed on the government's summersavings.gov.uk deal finder and discounts are applied automatically at booking or point of sale.
- Ministers frame the scheme as short-term breathing space for households and local hospitality and have signposted longer-term supports such as a planned £2 bus fare cap in 2027 and business-rate relief for pubs and venues.