Great American Family CEO Denies Candace Cameron Bure Represents Network's Views on LGBTQ+ Content

CEO Bill Abbott refrains from committing to inclusion of LGBTQ+ storylines on Great American Family, suggesting focus is on "profitability" and "being successful" for now.

Great American Family CEO, Bill Abbott, stated that the network's chief creative officer, Candace Cameron Bure, does not speak for the entire network regarding LGBTQ+ content. He emphasized that her comments about keeping 'traditional marriage at the core' of the network's films were her personal views, not those of the network.
While Bure has been criticized for her stance, Abbott praised her executive ability and mentioned that her star power has contributed to Great American Family's growth. However, this growth has not yet extended to featuring LGBTQ+ storylines or same-sex relationships on the network.
In terms of inclusion, Bill Abbott remained non-committal regarding the inclusion of LGBTQ+ storylines on Great American Family. He explained that the network's main focus currently is on profitability, without any particular 'agenda' either way.
Many have interpreted Abbott's ambiguity as sidestepping the issue of inclusion. His statements also led to a backlash from some talents and LGBTQ+ advocacy groups.
Abbott further noted that while diverse storylines may be 'something to think about', the network is not prioritizing such changes at this time, mentioning the network's commitment to celebrating 'great stories' over anything else.