Graza Launches Frizzle, a High-Heat Cooking Oil Made from Upcycled Olives

The new product, designed for frying and grilling, expands Graza's lineup with innovative packaging and a focus on sustainability.

Frizzle, Graza's third product, is a high-heat cooking oil made from olive pomace, a byproduct of extra-virgin olive oil production, naturally refined without chemicals.
The oil boasts a smoke point of 490°F, making it suitable for frying, grilling, and baking, and is marketed as a neutral-flavor alternative to seed oils.
Frizzle is available in multiple formats, including a squeeze bottle, a nonaerosol spray bottle, and a 2-liter jug, with prices ranging from $6.99 to $29.99.
Graza's approach to sustainability involves upcycling olive remnants and adding a small percentage of extra-virgin olive oil post-refinement to enhance flavor and health benefits.
The product is now available online and at Whole Foods Market, marking Graza's continued growth in the olive oil market with a focus on accessibility and innovation.