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Graphic Blood Donation Segment on BBC Breakfast Leaves Co-Host Queasy

The feature promoted NHS calls for donors by showing the quick, largely painless steps from donation to dispatch.

Overview

  • On the 21 September broadcast, presenter Roger Johnson filmed his 21st donation after saying he had not given blood since before the pandemic.
  • A photo of Johnson holding a bag of his blood aired on screen, prompting co-host Luxmy Gopal to grimace and ask if he felt squeamish.
  • The report followed the donation at Manchester's Blood Donation Centre through screening, processing, packaging, and preparation for dispatch.
  • Presenters relayed that the NHS needs more than 5,000 donations each day and urged viewers to consider registering.
  • Johnson said the visit took a little over half an hour and did not hurt for him, with the piece framed as a myth-busting public-health explainer.