Granini Orange Drink Named 'Mogelpackung of the Year' for Recipe Change

The beverage manufacturer halved the orange juice content, replacing it with sugar water, while keeping the price unchanged.

The consumer watchdog group Verbraucherzentrale Hamburg awarded Granini's 'Trinkgenuss Orange' the title of 'Mogelpackung of the Year 2024' for deceptive practices.
Granini reduced the orange juice content in its drink from 100% to 50%, substituting the remainder with sugar water, effectively doubling the price per unit of juice.
The company cited climate change-related orange crop failures and rising raw material costs as reasons for the recipe change.
Critics, including the Verbraucherzentrale, accused Granini of insufficient transparency, noting minimal changes to the product labeling and lack of clear disclosure.
Consumer advocates are calling for stricter regulations to protect buyers from hidden price hikes and misleading packaging practices.