Overview
- Football supplied 30 of the top 50 events, while 14 NFL games made the list, reflecting the company’s UK–US customer mix.
- Finals led engagement, with the Champions League, Club World Cup and Nations League deciders all landing in the top 10.
- Cheltenham’s Gold Cup placed 14th, with additional Festival races and the Scottish Grand National also included in the top 50.
- Entain cites a slight year-on-year dip in football’s share due to 2025 lacking a major men’s international tournament.
- The rankings use Entain’s global sportsbook including BetMGM in the United States, with markets such as Australia and Eurobet excluded.