Grand Floridian Rates Up 158% As Renovations Disrupt Stays
Disney is steering the flagship resort toward a luxury-only market to sustain elevated pricing.
Overview
- Published rack rates show a Resort View room rising from about $435 in 2008 to roughly $1,122 in 2025.
- Guests in 2025 encounter construction walls, scaffolding, blocked sections, and renovation noise throughout the property.
- Active projects include a refreshed lobby, a Victorian-inspired bar, redesigned guest rooms, and a reconfigured entrance with a new roundabout.
- Reporting describes guests paying four-figure nightly rates questioning value as parts of the resort resemble a worksite.
- Coverage indicates Disney is leaning into exclusivity and expects elevated pricing to endure after upgrades, banking on location and prestige to drive demand.