Overview
- Organizers confirmed the Gran Corso will be held on Sunday, December 13, 2026, marking the parade’s return after a seven-year pause.
- The revival is led by Cencosud through its Wong and Metro brands, with production by América Multimedia and the first-time participation of Cenco Malls.
- América Televisión will carry a live broadcast so families across Peru can watch the parade from home.
- Organizers say the program will include floats, shows and invited brand activations but the official route and full schedule have not yet been released.
- The event repurposes a long-standing family tradition that ran for more than three decades and now shifts from its former Fiestas Patrias timing to a Christmas-season format to boost family engagement and brand reach.