Overview
- Nielsen’s Big Data + Panel tallied 14.4 million viewers for the 68th Grammys, down about 6–6.5% from 2025 and marking a second straight yearly decline from the 2024 peak of 16.9 million.
- The telecast ranked as the most-watched awards show since the March 2025 Oscars and was the week’s top primetime broadcast across CBS and Paramount+.
- This was the ceremony’s final airing on CBS, with rights shifting to Disney under a new 10-year broadcast and streaming deal.
- Despite the linear dip, the show led all TV in social activity over the past six months with 74.8 million interactions and 302.5 million video views, per network metrics.
- Bad Bunny became the first Spanish-language Album of the Year winner, Kendrick Lamar set a new high for hip-hop Grammy wins, and artists highlighted ICE in onstage and red-carpet protests as Trevor Noah hosted his last show in Los Angeles.