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Grab Unveils 13 AI Tools to Add an Intelligence Layer to Its Superapp

The company is pitching AI to make trips and orders cheaper in a region facing rising fuel costs.

Overview

  • Grab introduced 13 AI-powered features at its GrabX event in Jakarta on Wednesday, with rollouts planned across Singapore, Indonesia, Malaysia, the Philippines, Thailand and Vietnam, and some debuts first in Singapore and Indonesia.
  • New consumer tools include a Grab AI Assistant with a shopping agent that builds carts from a voice note or list, plus an upgraded GrabMaps that adds indoor mall navigation and shows nearby EV chargers and parking.
  • Group Ride matches up to four people on similar routes and auto-splits the fare, which Grab says can cut the price of a trip by as much as 40%.
  • For merchants and drivers, the suite adds a Virtual Store Manager and Cloud Printer to automate kitchen and counter work, along with a Driver AI Assistant that gives real-time guidance on the road.
  • CEO Anthony Tan said the AI push targets growth and affordability as fuel costs climb, following a 2026 revenue outlook that came in below Wall Street forecasts; the products run on the Grab Intelligence Layer built from insights on 20 billion rides and orders.