Overview

• The campaign began on June 16 with a large rally in Rohru featuring students, Mahila Mandals and Panchayati Raj members carrying anti-drug messages.
• Shukla framed the initiative as a pledge to save Himachal rather than a political move and highlighted the urgency after rising reports of drug-related deaths.
• He credited inspiration from the prime minister and recent strict Vidhan Sabha legislation for reinforcing the state’s zero-tolerance policy.
• During his first visit to Dodra-Kwar on June 17, the governor warned that traffickers are targeting rural youth with synthetic psychotropic drugs and urged community action.
• He cautioned that drug abuse endangers Himachal’s spiritual values and horticulture-driven economy by threatening the well-being of its youth.