Overview
- The Department of Consumer Affairs published the Draft Legal Metrology (Packaged Commodities) (Second) Amendment Rules, 2025, proposing a searchable and sortable filter tied to product origin for e-commerce listings.
- Under the draft text, every e-commerce entity selling imported packaged products would be required to offer an origin-based filter within product listings.
- The ministry says the measure is meant to help shoppers quickly find origin information, strengthen transparency, and support ‘Atmanirbhar Bharat’ and ‘Vocal for Local’ by boosting visibility for Indian-made goods.
- Authorities say origin filters would also improve compliance monitoring by enabling easier verification and detection of violations at scale.
- Media highlighted major marketplaces likely to be affected—such as Amazon, Flipkart, FirstCry, Meesho, and Nykaa—and noted the proposal builds on earlier rules that faced enforcement gaps, including past notices to platforms over missing origin tags.