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41m ago

Government Probe Follows Arc’teryx Tibet Fireworks Outcry as Brand and Artist Apologize

Authorities have opened a probe into the stunt over potential harm to Tibet’s ecologically fragile plateau.

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The cityscape of Tibet's second largest city Shigatse - dominated by the Dzong and distant Himalayan mountains Samzhubzê District is a district in the Tibet Autonomous Region of the China, and the .... The reconstructed citadel (dzong) of Shigatse. The imposing Dzong or "Shigatse Dzong", was probably built in the 15th century.
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Overview

  • Shigatse officials said they dispatched an investigation team to the site and will take actions according to laws and regulations.
  • The promotional display, staged Sept. 19 in Gyantse at roughly 5,500 meters, featured choreographed pyrotechnics and has since been removed from brand channels.
  • Arc’teryx and artist Cai Guo‑qiang issued public apologies and pledged to cooperate with authorities, hire third‑party environmental groups, and carry out remediation if needed.
  • Organisers and a local official said biodegradable materials were used, the site lay outside protected areas, and no damage was apparent so far, a claim now under review.
  • Chinese state media and the China Advertising Association issued sharp critiques, and discrepancies between Arc’teryx’s Chinese and English statements drew fresh online criticism over accountability.