Overview

• Decree 562/2025, signed by President Javier Milei and Minister Sandra Pettovello, officially restores the name “Día del Niño” and locks the celebration to the third Sunday of August each year.
• For the first time, clothing leads gift choices at 33 percent compared with toys at 22 percent, and households plan to spend about ARS 49,500 on average.
• Toy imports soared 79 percent in value to US$58.3 million and 108.7 percent in volume to 10,500 tons in the first half of 2025, while the number of importing firms jumped by 89 percent.
• The Cámara Argentina de la Industria del Juguete warns that 43 percent of imports priced below US$3 per kilo pose safety and unfair competition risks, though the government maintains all products meet technical safety standards.
• The CAIJ’s Noche de las Jugueterías on August 8 features nationwide promotions, extended hours and interest-free installment plans to spur early purchases for the August 17 celebration.