Gov. Kristi Noem Sued Over Undisclosed Dental Practice Endorsement

The lawsuit accuses the South Dakota governor of misleading advertising for failing to disclose potential benefits received from Smile Texas.

South Dakota Gov. Kristi Noem faces backlash and a lawsuit over a video promoting a Texas dental practice, Smile Texas, without disclosing any potential benefits received.
Consumer advocacy group Travelers United filed the lawsuit in Washington, D.C., accusing Noem of misleading advertising for not marking the video as an advertisement.
The controversy has sparked calls for an ethics investigation in South Dakota, with concerns over whether public funds or state resources were used for Noem's dental procedure.
Noem's promotion of Smile Texas and another South Dakota business, Fit My Feet, has led to criticism and mockery on social media, questioning her role as a governor.
The lawsuit seeks to enforce advertising disclosure laws and demands Noem mark future promoted content with advertising labels and pay undisclosed damages.