Gordon Ramsay and Fox Unveil 'Bite,' a New Culinary Digital Platform
The comprehensive platform combines food entertainment with innovative digital content, aiming to captivate a global audience of food enthusiasts.
- Bite will feature a variety of original series, including 'Idiot Sandwich' and 'Next Level Kitchen', inspired by Ramsay's viral moments and TV successes.
- The platform is a result of Ramsay's long-standing partnership with Fox, leveraging their combined expertise in food programming and digital innovation.
- HexClad partners with Bite, integrating their cookware into the platform's content, enhancing audience engagement with branded experiences.
- Bite plans to expand into publishing, live events, and consumer products, broadening its reach beyond digital content.
- The initiative also aims to transform the digital advertising landscape by offering immersive, brand-safe sponsorship and promotional opportunities.