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1h ago

GoPro Launches MAX2 360 Camera, Lit Hero and Fluid Pro AI Gimbal With Preorders Open

The rollout signals a pivot to a tiered lineup that targets broader creator segments through lower prices plus AI-driven tools.

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© GoPro

Overview

  • GoPro's MAX2 records 8K/30 360 video under a “True 8K” standard that the company says delivers up to 21% more usable detail than rival 8K cameras.
  • The camera adds twist-to-replace lenses, a six-microphone array with wind reduction, built-in GPS, Bluetooth mic support, and a 1,960mAh removable battery rated for up to 66 minutes at 8K/30.
  • Advanced modes include single-lens 180-degree capture up to 4K/60, 29MP 360 photos, 10-bit GP-Log, and optional 300Mbps recording via GoPro Labs, with AI-assisted reframing in the Quik app.
  • MAX2 is $499.99 (£449.99) with deliveries from September 30, while Lit Hero at $269.99 and Fluid Pro AI at $229.99 arrive October 21.
  • Lit Hero targets casual creators with 4K/60 video, 12MP photos, a built-in three-level light, 93 g design, 16-foot waterproofing, and over 100 minutes of continuous recording; Fluid Pro AI is a 3-axis gimbal with face/body tracking, an integrated fill light, up to 18 hours of battery life, and support for devices up to 400 g.