Overview

• Republican campaigns have spent more than $65 million on anti-transgender ads since August, targeting key battleground states.
• The ads focus on transgender participation in sports and gender-affirming care, aiming to mobilize conservative voters.
• Donald Trump's campaign has been a major contributor, spending $15.5 million on ads during high-profile sports events.
• Past reliance on anti-trans rhetoric did not yield significant electoral gains for Republicans, as seen in recent election cycles.
• Democrats have largely remained silent on trans issues, focusing instead on broader topics like abortion rights.