GOP Invests Over $65 Million in Anti-Trans Ads Ahead of 2024 Elections

Republicans are focusing on transgender issues in their campaign strategy, despite past electoral failures with similar tactics.

Republican campaigns have spent more than $65 million on anti-transgender ads since August, targeting key battleground states.
The ads focus on transgender participation in sports and gender-affirming care, aiming to mobilize conservative voters.
Donald Trump's campaign has been a major contributor, spending $15.5 million on ads during high-profile sports events.
Past reliance on anti-trans rhetoric did not yield significant electoral gains for Republicans, as seen in recent election cycles.
Democrats have largely remained silent on trans issues, focusing instead on broader topics like abortion rights.