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Google’s Year in Search 2025: ‘Gemini’ Leads Globally as Regional Lists Diverge

The report underscores AI’s mainstream turn as query styles shift toward conversational prompts.

Overview

  • Google reports that ‘Gemini’ was the top trending global search, with the India vs England cricket series in second and AI model DeepSeek also in the worldwide top 10, reflecting year-over-year surges rather than absolute volume.
  • Charlie Kirk’s assassination was the top global news query, with Iran and the U.S. government shutdown among the other most searched news topics.
  • Google highlights a change in how people search, noting more conversational, AI-style queries such as “how to,” “tell me about,” and similar prompts gaining traction.
  • In India, the IPL was the top overall search and Google Gemini ranked second, alongside spikes for the Asia Cup, ICC Champions Trophy, Maha Kumbh, Operation Sindoor, and women’s cricket.
  • In Australia, Cyclone Alfred was the number one overall search, followed by Charlie Kirk and the 2025 federal election, with cultural figures like Belle Gibson also entering the top 10.