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Google's Push to Shift iPhone Users from Safari Faces Challenges

Amid a DOJ antitrust lawsuit, Google aims to reduce its reliance on Apple by increasing searches through its own apps.

  • Google pays Apple up to $20 billion annually to be the default search engine on iPhones.
  • The DOJ's antitrust case against Google scrutinizes its lucrative deal with Apple.
  • Google's efforts to increase searches through Chrome and Google apps have seen limited success, stalling at around 30%.
  • A ruling against Google could force it to end its partnership with Apple, impacting both companies' revenues.
  • Google considered restricting AI features to its own apps but decided against it.
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