Google's New Ad Policy Threatens Small Business Visibility

Starting November 21, only businesses with verified Google Business Profiles can run Local Services ads, impacting millions globally.

Google's policy change aims to reduce fraud but may inadvertently affect legitimate small businesses lacking awareness.
Businesses in Europe, the Middle East, Africa, and select U.S. and Canadian enterprises are subject to this new requirement.
Verification involves adding or claiming a business address on Google and confirming it through various methods, including phone or email.
The verification process can take up to seven business days, potentially disrupting advertising for unprepared businesses.
Small businesses are encouraged to review and update their Google Business Profiles to maintain their advertising capabilities.