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Google's iOS App Introduces AI-Powered 'Simplify' for Clearer Web Text

The new feature uses Gemini AI to transform dense, jargon-heavy text into easily digestible language without leaving the page.

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Overview

  • Google's new 'Simplify' feature, powered by Gemini AI, is rolling out on the Google app for iOS in a phased manner starting this week.
  • Users can highlight complex text on web pages and tap the Simplify icon to receive a clearer, simplified version directly within the app.
  • The feature employs a dual-bot system to iteratively refine text, balancing readability and fidelity to retain essential information.
  • Google's internal testing showed improved comprehension and retention among users, though the company notes the potential for errors and the need for ongoing monitoring.
  • Currently exclusive to iOS, Google has not announced plans for an Android or desktop rollout but is exploring future platform expansions.