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Google’s Gemini Surges as Fast Rollout Into Search Pressures OpenAI

Similarweb data signals a redistribution of generative‑AI usage.

Overview

  • Over the past 12 months, Gemini’s share of generative‑AI web traffic rose from 5.4% to 18.2% as ChatGPT’s fell from 87.2% to 68%, according to Similarweb.
  • Alphabet disclosed that the Gemini app reached 650 million monthly active users in Q3, up from 450 million in July.
  • Analysts describe Gemini 3’s deployment into Google Search and other channels as one of Google’s fastest rollouts, helping drive adoption.
  • Sam Altman issued a “Code Red” at OpenAI days after Gemini 3’s release, signaling an urgent internal response to Google’s momentum.
  • Menlo Ventures estimates enterprise market shares at Anthropic 40%, OpenAI 27%, and Google 21%, a breakdown OpenAI disputes given Menlo’s investment in Anthropic.