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Google’s Gemini 3 Surges in Users and Traffic as OpenAI Declares ‘Code Red’

Similarweb reports a sharp share shift toward Gemini, with Alphabet counting 650 million monthly users for the app.

Overview

  • Gemini’s share of generative‑AI web traffic rose to 18.2% over 12 months as ChatGPT’s share fell to 68%, according to Similarweb.
  • Alphabet said the Gemini app reached about 650 million monthly active users by October, up from 450 million in July.
  • OpenAI instituted an internal “code red” in early December and accelerated releases, including GPT‑5.2, to defend its core product.
  • Google deployed Gemini 3 rapidly across its ecosystem, including into Search, a rollout described by analysts as unusually fast for the company.
  • A Menlo Ventures report estimates enterprise shares at Anthropic 40%, OpenAI 27% and Gemini 21%, figures that OpenAI disputes due to Menlo’s investment ties.