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Google’s Australia Year in Search 2025: Cyclone Alfred Tops, Charlie Kirk Second, Election Third

The rankings reflect a year shaped by emergencies, political milestones, everyday how-to needs.

Overview

  • Google said Australians sought real-time updates and practical guidance, with strong interest in cyclone tracking and queries like “how to prepare for a cyclone,” according to spokesperson Camilla Ibrahim.
  • Interest in Charlie Kirk surged after his September shooting, pushing him to No. 2 locally and making his page Wikipedia’s most-read article of the year.
  • Natural disasters, the 2025 federal election, foreign conflict, and high-profile crime stories such as Erin Patterson’s trial and the hunt for Dezi Freeman dominated news-related searches.
  • Pop culture punctured the lists, with wellness scammer Belle Gibson landing in the overall top 10 and Bianca Censori’s Grammys outfit ranking among major news events.
  • Habitual curiosity persisted in the ‘how to’ rankings, with “how to talk to women” making the top 10 for a second straight year, while Madison Keys led Google’s global trending public figures.