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Google’s AI Search Summaries Face Pushback Over News Traffic Decline

Regulators have opened probes in the UK and EU after independent publishers accused Google of cutting news site traffic with faulty AI summaries.

Overview

  • Canadian publishers report that AI-generated overviews in Google Search are eroding referral traffic and deepening a zero-click revenue shortfall for news outlets.
  • A coalition of independent publishers filed a complaint with the UK Competition and Markets Authority, prompting parallel regulatory scrutiny in Europe.
  • Pew Research Center data shows click-through rates drop from 15 percent to 8 percent when AI summaries are displayed above search results.
  • Academics warn that generative summaries can hallucinate or miscontextualize information, pointing to bizarre errors like instructions to use glue on food.
  • Google maintains that most AI overviews are as accurate as traditional features, says organic click volumes have remained stable, and has begun payments under Canada’s Online News Act.