Overview
- Google released its Año en Búsquedas 2025 on December 8, built from analysis of more than one billion searches using Google Trends and internal tools, with repeated and inauthentic queries filtered and a daily volume of 8.5–16.4 billion searches processed.
- In Mexico, the general top trends featured major football tournaments and a marquee boxing bout alongside AI tools and gadgets, including Mundial de Clubes, Gemini, Copa Oro, Copa Mundial Sub-20, Champions League, Beca Rita Cetina, DeepSeek, iPhone 17, Paquita la del Barrio, and Canelo vs. Crawford.
- Sports led Mexico’s category lists as well, with frequently searched matches such as América vs Toluca, Guadalajara vs América, América vs Cruz Azul, and Barcelona vs Real Madrid.
- In Peru, football terms like “mundial de clubes” and “mundial sub 20” topped searches while civic and political queries surged, including “retiro AFP 2025,” “cómo saber si estoy afiliado a un partido político,” references to José Jerí, and the presidency of Congress.
- Entertainment and viral culture were prominent across both countries, with searches for Lilo & Stitch, El Conjuro 4, El Juego del Calamar, Nosferatu, and the viral query “¿Qué significa tralalero tralala?”, while in-memoriam interest included Paquita la del Barrio, Ozzy Osbourne, Pope Francis, and Leo Dan.