Overview
- Google published its official Year in Search 2025, finding Gemini as the top global query, with rival model DeepSeek also among the fastest risers under the report’s growth-based methodology.
- The report notes wider use of Google’s Modo IA and answers generated by Gemini and AI Overviews directly on results pages, while AI Overviews were withheld for breaking news to keep traditional links prominent.
- High-impact news searches included the assassination of Charlie Kirk, tensions in Iran, a U.S. government closure, the election of a new Pope, and major wildfires in Los Angeles.
- Entertainment led substantial interest, with Anora as the most searched film, Mickey Madison atop acting searches, The Charlie Kirk Show among leading podcasts, and the AI-created group Huntrix featuring in music rankings.
- Search behavior broadened through Google Maps for restaurants and cultural destinations, highlighting bookstores like Livraria Lello in Porto and El Ateneo Grand Splendid in Buenos Aires, while trends spanned iPhone 17, cricket clashes such as India vs England and India vs Australia, the FIFA Club World Cup, and recipes like hot honey.