Google's 2023 Year in Search Reveals Top Trends

'Barbie', 'Oppenheimer', and 'The Last of Us' Lead in Entertainment Searches

Google's 2023 Year in Search report reveals the most searched terms of the year, with 'Barbie' and 'Oppenheimer' topping the movie category, 'The Last of Us' leading in TV shows, and 'Hogwarts Legacy' as the most searched game.
Buffalo Bills safety Damar Hamlin, who suffered a near-death cardiac arrest during a game, was the most searched person, while the ongoing Israel-Hamas conflict was the top news trend.
Music searches were dominated by 'Idol' by Yoasobi as the most searched song and Shakira as the most searched musician.
In the U.S., many consumers were querying why certain items, such as eggs, Taylor Swift tickets, and sriracha bottles, were so expensive.
The report also highlighted the most searched trends over the past 25 years, with soccer and Cristiano Ronaldo, Taylor Swift, and the heart emoji among the most searched sport, athlete, songwriter, and emoji respectively.