Overview
- Google expanded its spam policies Monday, naming “back button hijacking” a malicious practice.
- The tactic alters a user's history so the back button sends them to new pages or blocks a return to the prior page.
- Enforcement begins June 15, with penalties that can lower search visibility through manual spam actions or automated demotions.
- Google warns many cases stem from ad platforms or included libraries, so publishers should review and disable offending scripts before the deadline.
- The company cites rising reports of manipulation that frustrate users and make them less willing to visit unfamiliar sites.