Overview
- Availability begins in early December for English-language accounts globally across Google Ads and Google Analytics, including Standard and 360 properties.
- Ads Advisor surfaces optimization steps and, with user approval, can apply selected changes directly in-account for campaigns such as Performance Max.
- The ads tool can generate keywords, headlines and other creative from site and asset context, and it explains performance shifts with tailored recommendations.
- Policy troubleshooting is built in, with the system identifying disapprovals and, in some cases, proposing fixes such as editing an ad URL for approval.
- Analytics Advisor provides a conversational experience that delivers visualized insights, key‑driver analysis and prioritized, step‑by‑step growth recommendations, with ongoing feature rollouts planned into 2026.