Google Unveils AR Beauty Tools for Virtual Try-On of Cosmetics and Hair Colors, Launching Interactive Beauty Ads

Google's new AR beauty tools allow users to virtually test different hair colors and makeup products on their own faces or on a model, aiming to facilitate online shopping for beauty products. In a new advertising strategy, brands can now integrate these AR try-ons into their Google Shopping Ads, starting with lip, eye products, and soon foundation.

Google has introduced new AR beauty tools, expanding upon the lipstick and eyeshadow try-ons that were made available three years ago. The new tools aim to address two important areas in beauty - hair color and foundation; users can preview on mobile browsers how their hair and skin would look with certain products.
The AR beauty tools are integrated into Google search results, offering a virtual try-on feature when users search for specific brands and products. As part of user privacy, Google doesn't store or collect any biometric data nor use the video for training purposes.
Despite minor glitches with the AR tool in accurately capturing hairlines and providing realistic results especially for light hair colors, the technology is perceived to be useful in helping users assess how a particular hair color or makeup product would potentially look on them.
In addition to providing an enhanced shopping experience for consumers, Google's AR beauty tools also present brands with the opportunity to promote their products with AR Beauty ads. Brands can now advertise their lip, eye, and soon foundation products using AR, replacing the traditional image-based product display on Google Shopping ads with an interactive try-on feature.
Google’s AR beauty ads help beauty brands showcase their products in a more interactive way, potentially leading to longer time spent on brands' websites and prompting actions such as researching a new product or making a purchase. Google's data indicates that shoppers interact with beauty products 10% more when AR is present.