Google TV Reaches Third in U.S. Streaming OS Rankings

Overview

• Hub Research data published by The Streamable and reported by 9to5Google shows Roku leading the U.S. market with 37%, Amazon Fire TV at 17%, and Google TV plus Android TV at 14%.
• The new ranking appears driven in part by a change in measurement that includes standalone streaming players rather than only smart-TV firmware, which can shift platform positions.
• Manufacturers and retailers expanded Google TV distribution through deals with TCL, Hisense and Walmart-sold sets and devices, increasing the platform’s visible installed base in stores.
• A companion Hub Research survey found users want AI features that remove content they dislike and find similar shows, signaling product priorities platforms may pursue.
• The figures affect app ecosystems, search and advertising reach and retail bundling, and should be read as reported secondary data rather than an independently verified primary release.