Overview

• Google has enabled AI Mode in more than 40 countries including Germany, Austria, Switzerland, Spain, Italy, Sweden, Poland, Thailand and Vietnam.
• A new tab in Search lets people switch to AI Mode, which replaces long link lists with extended answers that prominently cite sources.
• The experience runs on a specialized Gemini Pro 2.5 model and supports follow-up dialogue along with voice, images and files, and can perform agentic tasks such as placing online orders.
• Google says the European interface will initially show no ads, while advertising experiments continue in the United States.
• Publishers and marketers fear reduced referral traffic, and Google argues source-linked results still earn clicks based on early usage in the US and UK.