Google Triumphs in UK Trademark Case Over YouTube Shorts

The High Court ruled that YouTube's use of 'shorts' does not infringe on the trademarks of Shorts International, a British short film company.

London's High Court found no risk of consumer confusion between YouTube Shorts and Shorts International's brand.
Shorts International, which operates a TV channel for short films, claimed Google's platform name infringed on its trademark.
Judge Michael Tappin ruled that the term 'shorts' is not limited to short films and does not damage Shorts International's trademarks.
Google launched YouTube Shorts in 2020 to compete with TikTok, and the service now reaches billions of users monthly.
The ruling spares Google from a potentially costly rebranding of its popular short video platform.