Overview

• The Preferred Sources experiment is now available in Google’s Search Labs for users in the U.S. and India.
• Opt-in users can tap a star icon in the Top Stories carousel to choose outlets they want to prioritize.
• Articles from selected publications appear more often in search results alongside, not instead of, algorithmic picks.
• Eligible sources span major and local news outlets, although publishers with infrequent updates may not be selectable.
• News providers with loyal audiences could gain consistent visibility, prompting marketers to rethink their search strategies.